Archive for web design and marketing
A New Direction
Posted by: | CommentsIt’s time for a new direction. I’m posting this verbatim on my other sites as well.
For the last two years, I’ve planned and built, tweaked and refined, sold and invoiced, collected and accounted. I’ve marketed and branded and promoted. I’ve written and blogged and spoke and taught. I’ve coached and consulted. I’ve laughed, cried and learned a whole lot along the way.
I don’t regret starting Simplified Solutions, LLC two years ago. It has been the single best business learning experience I have ever had. I made so many mistakes. Too many to list here. I definitely failed forward at times. The best part was that this last two years was a training ground. A preparation if you will for the greatest business opportunity in my life thus far.
As my business has started to succeed the last several months, it’s been in large part due to a company called ithemes- and a open source platform called WordPress. I owe a lot to WordPress and to the team at ithemes. WordPress gave me, and more importantly small businesses, non profits and ministries; an affordable, effective, and attractive way to gain an online presence. Ithemes created some amazing themes powered by WordPress. That made the rest pretty easy for me.
A few months back my relationship with this amazing company grew a little closer. I always wondered how employable I was after being in sales most of my life and then running a small freelance business. Deep down though I knew I could follow a great leader and be a contributor on an amazing team. Well I’ve found both. The great leaders are Cory Miller and James Dalman. The great team is the team at ithemes and now WebDesign.com.
About a month ago, we started a serious dialogue about me joining a new venture that ithemes was launching. Time passed, many chats and conference calls lined out the details and I flew to Dallas this past weekend to meet the team and join this new venture – WebDesign.com
I am joining a thriving team at ithemes and have become their first sales consultant with WebDesign.com. To say I’m thrilled would be the understatement of the year.
We have a rockin team and we are ready to show the world an amazing model for web design and the customer service that comes with it.
You can follow all the details here at http://webdesign.com
You can also follow us on Twitter at http://twitter.com/webdesigncom
My new email address is bryce@webdesign.com and the cell phone is still the same.
I have already spoken to most current customers and this transition will be very seamless. I’m just joining the company that I promoted and sold before accept now I have a team of programmers, project managers, coders, designers, graphic designers, tech interns, owners and partners behind me. Way cool!
Simplified Solutions, LLC will still be an accounting entry in Quickbooks. Some things will trickle in and trickle out but I’m putting my 100% focus on making WebDesign.com the best in the world.
21) Organize your online presence
Posted by: | CommentsIf I had it do to all over again this past year, here is what I would do.
As a caveat, everything I post will be antiquated simultaneously when I hit the publish button.
Things change so fast right now on the web. You have to balance picking a point to stake out your ground and keeping an eye open for the really good stuff that comes out. The stuff you just can’t afford to ignore.
So, here is what I would have done this past year. I would have purchased a domain with my company name for a brochure type website. Maybe something done by someone with some good CSS skills and graphic design experience. I wasted weeks on this.
I would have purchased a catchier, snarky, simpler, unique domain to host a WordPress blog connected to the main website. I would never update the brochure site. I would update the WordPress site daily with great content.
I would have started every other blog on WordPress using ithemes theme club.
I would have used Tumblr to set up my personal blog.
I would use to Squidoo to organize and create any other information like sales pages, info pages, free reports, how to pages and basically everything else. I would have purchased less domain names and devoted more time to developing the ones I had.
I would have used Twitter more often and sooner. I would have used Twitter more often and sooner. I would have used Twitter more often and sooner.
I would have come up with a turnkey way to take pictures, shoot videos, edit them, upload them and share them. In other words I would have purchased a MAC book much sooner that I did.
I would make sure I had every website and blog and Squidoo lens linked back and forth to the others.
I would balance these endeavors the best I could while staying productive and getting things done.
4) Organize your domains
Posted by: | CommentsOK this is a loaded post. I use godaddy to register my domains. I even have a reseller account with them since I consult with small businesses and non profits. I host a couple sites with them and use their template builder for a couple sites as well. Primarily I register with godaddy and then change the nameservers at godaddy to point to Media Temple where I host all my wordpress blogs and blog/websites. Media Temple has a one click application and grid hosting plan that I like.
Now here is my key to organizing domains. Stop buying them compulsively. You know who you are. I am so guilty of this. I get a creative idea or thought- boom, I buy a domain. It’s only $9-$10 bucks with godaddy. Here’s the kicker. When you buy 30 to 40 to 50 of these puppies over the course of a year, they start renewing on you like 3 per month. That’s $30-$40 bill each month.
Here are couple tips I have used lately to tame this domain madness.
- I set up my view in my control panel to see what domains I have, when they renew, and whether of not they are forwarded. That’s pretty much all I care about.
- I eliminate all the .nets I have purchased. Since I have .com, I’m not too worried about someone else getting .net. What does it matter anymore? They’ll just come up with a creative play on words or get .tv or .us or .me. So I don’t know that you are really protecting your brand that much if you do buy up all the different extensions. One exception to this that I have been toying with lately is buying the .com and .net or .whatever and using one for my main blog and the other for a website or ning social network site. Just a thought.
- I really analyze which domains I have purchased and which ones I’m using or will use. I let the others expire. Yes I know it’s crazy. I can hear the murmurs now. “As soon as I throw something away I need it.” You cannot wait until you get a notice of a annual renewal, because you will not take the time to log in and take the renewal off of autopilot.
- Since many domains I purchase are catchy names that I want to advertise with, I try to make sure the splash page or forwarding is set up. The problem with this is setting up landing pages for multiple sales pages takes a long time. Are you going to load each one with Google Anayltics and track it as well. Before long your business will be SEO, web design, and online marketing- when you actually own a coffee shop, sell houses or do free lance consulting. The other problem is that Google Adwords and organic seaches really don’t like it when you forward domains. One alternative to splash pages is to create Squidoo lenses, but don’t be spammy.
- Last but not least- do not register with multiple registrars and hosting companies. You will create a nightmare of web architecture and you will save a couple dollars. I have worked with some customers organizing their computers or offices and others with blogs and online marketing. It can take days to reconnect the dots when you have domains registered with 2 different resellers, yahoo, godaddy, bluehost, hostmonster, etc. It’s the equivalent of spending 2 hours, and 2 gallons of gas saving $8 shopping, by driving all over the city to 3 different stores.
So to summarize.
- Buy less domains by actually thinking “will I use this and when.”
- Periodically log in and take inventory of the domains you have renewing soon. Take them off autorenew and they will be canceled with no more effort on your part.
- If you have multiple domains for sales purposes- set up your sales pages or forwards and use them. Set a deadline and get it done- or admit you won’t and cancel them.
- Buy what you need now unless it’s a really big idea that you want to act on in the future. Maybe a blog you’d like to start, a social network you’d like to build or a book you’d like to write.
Hope this helped.
10 Great uses for Wufoo
Posted by: | CommentsWufoo is a easy to use way to design various forms for use on the web.
- Create a simple contact form for any website or blog.
- Take registrations for your annual golf scramble.
- Collect emails for your mailing list.
- Design a customer survey
- Applications- too many to mention here.
- Invitations to a party or event
- Generate leads via a form
- Order forms for a kids sports league uniforms
- Online petitions
- Volunteer sign up for civic clubs