Archive for marketing and web design
- Start a blog- I have used google eblogger but I like Word Press better. Don’t know how to get going- call me- it’s a service I offer.
- Start reading and commenting on a select few blogs that you really like. This will get your name or business name circulating on the Google organic search results.
- Start an email newsletter. There are plenty of good programs and if you preplanned your content it is something you can keep up with. Pick a frequency- I suggest weekly but monthly would be OK as well.
- Create a Facebook page. I have one but it’s not at all customized or tweaked. Remember this is a process and Rome wasn’t built in a day.
- Get a Twitter account (it’s free just like Facebook) and start telling the world- What you’re doing? You’ll be surprised how many people will begin to follow you or your business based on the content of your tweets. Tweets are the short two line entries you make when you answer the question- What are you doing?
- Post reguraly on Twitter and on your blog. Make it a habit at certain times of the day or the week.
- Set up a profile on LinkedIn. It’s a site for professional business networking. Every little bit helps.
- Use Youtube, Vimeo and Flickr to host your videos and pictures that you’d like to share- in an effort to promote your business of course.
- Try as hard as possibly to do all these things consistently without sacraficing time or attention from the things that really bring in the cash flow.
Digital Coaching is on the rise. I have been paying my own digital coach to teach me ways to be more effective with technology. Aaron Marshall with Techsmo has taught me so much about cutting edge web tools and cool tricks to increase my productivity on my PC (soon to be MAC). He’s done this over a few hour long sessions.
I would consider myself a 7 on the scale of 1-10 tech savvy. I can usually figure out most things by trial and error, or by using the free support most sites provide.
I’m now offering as digital coaching as a service to small businesses, home based business owners and working professionals. Because most of these tools deal with efficiency and effectiveness on your PC or MAC, they fit right in with my overall focus on organization, time management and efficiency.
These two articles explain the need for more professionals in this niche.
Seth Godin blog
Harvey Mackay weekly column
More to come on this in the future:
